Notebookcheck

Apple Bulbs: MacBook Pro promo video puts Touch Bar in line with major innovations

Apple puts the Touch Bar on the MacBook Pro in line with a lot of other human inventions.
Apple puts the Touch Bar on the MacBook Pro in line with a lot of other human inventions.
Apple has released a new promo video for the MacBook Pro called Bulbs that follows a series of innovations from the invention of fire up to the Touch Bar on the MacBook Pro to highlight, that it's new ideas that push the world forward.

Apple has always been good at promoting their products, just remember the famous spot 1984 that introduced the first MacIntosh as an alternative to the IBM clones of the time. Although Apple has become part of the establishment now, they still strive to highlight the innovations, they integrate into their products. "Ideas push the world forward" are the words, Apple chose at the end of a series of famous human inventions and innovations, that are briefly shown in Apple's newest promo video for the new MacBook Pro, that was recently introduced integrating a new Touch Bar instead of the more traditional function keys. In that line of innovations, Apple sees the MacBook Pro as a tool to create the innovations of the future. Watch the video down below.

Working For Notebookcheck

Are you a techie who knows how to write? Then join our Team! Especially English native speakers welcome!

Currently wanted: 
News and Editorial Editor - Details here

Quelle(n)

Apple

static version load dynamic
Loading Comments
Comment on this article
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 11 > Apple Bulbs: MacBook Pro promo video puts Touch Bar in line with major innovations
Alexander Fagot, 2016-11-21 (Update: 2016-11-21)
Alexander Fagot
Alexander Fagot - Editor
As a former projectionist still used to working with 35 mm film and experience in computer assembling and overclocking, I was drawn to the professional IT crowd a couple of years back and started working in IT support, Windows administration and project management before discovering my love for traveling the world. Now I am working as a news editor from all parts of the world, mostly writing about gadgets and mobile gear for Notebookcheck.