Apple Bulbs: MacBook Pro promo video puts Touch Bar in line with major innovations
Apple puts the Touch Bar on the MacBook Pro in line with a lot of other human inventions.
Apple has released a new promo video for the MacBook Pro called Bulbs that follows a series of innovations from the invention of fire up to the Touch Bar on the MacBook Pro to highlight, that it's new ideas that push the world forward.
Apple has always been good at promoting their products, just remember the famous spot 1984 that introduced the first MacIntosh as an alternative to the IBM clones of the time. Although Apple has become part of the establishment now, they still strive to highlight the innovations, they integrate into their products. "Ideas push the world forward" are the words, Apple chose at the end of a series of famous human inventions and innovations, that are briefly shown in Apple's newest promo video for the new MacBook Pro, that was recently introduced integrating a new Touch Bar instead of the more traditional function keys. In that line of innovations, Apple sees the MacBook Pro as a tool to create the innovations of the future. Watch the video down below.
Alexander Fagot - Managing Editor News - 8827 articles published on Notebookcheck since 2016
As a young tech enthusiast with a history involving assembling and overclocking projects, I ended up working as a projectionist with good old 35-mm films before I entered the computer world at a professional level. I assisted customers at an Austrian IT service provider called Iphos IT Solutions for seven years, working as a Windows client and server administrator as well as a project manager. As a freelancer who travels a lot, I have been able to write for Notebookcheck from all corners of the world since 2016. My articles cover brand-new mobile technologies in smartphones, laptops, and gadgets of all kinds.
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