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Tablet shipments finally drop in Japan

NTT DoCoMo store in Japan, tablet sales dropped in Japan in 2016 for the first time
NTT DoCoMo store
After more than a year of going against the global trend, the Japanese tablet market has finally dropped for the first time in 2016. Apple controls over 40 percent of the local market, followed by Huawei and NEC/Lenovo.
Codrut Nistor,

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Convertibles have been slowly killing traditional tablets since 2014 in most markets, although Japan and some emerging markets continued to grow during this period. However, a recent report shows that the Japanese tablet market dropped for the first time so far in 2016, although it is also expected to bounce back soon.

According to local MM Research Institute, quoted by DigiTimes, "There were 8.51 million tablets shipped in Japan in 2016, decreasing 9.8% on year, and marking the first annual decrease." When talking about brands, these are the figures reported by the same source:

  • Apple - 41 percent 
  • Huawei Technologies - 21.6 percent
  • NEC/Lenovo - 8.5 percent
  • Asustek Computer - 5.4 percent

DigiTimes also highlights that business tablets sales in Japan "have been disappointing" and the education sector is expected to be the main force behind the anticipated recovery of this market. Remains to see how soon can this comeback happen, but we will keep you posted as usual.

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Codrut Nistor
Codrut Nistor - Senior Tech Writer - 5428 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 04 > Tablet shipments finally drop in Japan
Codrut Nistor, 2017-04-10 (Update: 2017-04-10)