Tablet shipments finally drop in Japan
Convertibles have been slowly killing traditional tablets since 2014 in most markets, although Japan and some emerging markets continued to grow during this period. However, a recent report shows that the Japanese tablet market dropped for the first time so far in 2016, although it is also expected to bounce back soon.
According to local MM Research Institute, quoted by DigiTimes, "There were 8.51 million tablets shipped in Japan in 2016, decreasing 9.8% on year, and marking the first annual decrease." When talking about brands, these are the figures reported by the same source:
- Apple - 41 percent
- Huawei Technologies - 21.6 percent
- NEC/Lenovo - 8.5 percent
- Asustek Computer - 5.4 percent
DigiTimes also highlights that business tablets sales in Japan "have been disappointing" and the education sector is expected to be the main force behind the anticipated recovery of this market. Remains to see how soon can this comeback happen, but we will keep you posted as usual.