Tablet shipments finally drop in Japan

NTT DoCoMo store in Japan, tablet sales dropped in Japan in 2016 for the first time
NTT DoCoMo store
After more than a year of going against the global trend, the Japanese tablet market has finally dropped for the first time in 2016. Apple controls over 40 percent of the local market, followed by Huawei and NEC/Lenovo.
Codrut Nistor,

Convertibles have been slowly killing traditional tablets since 2014 in most markets, although Japan and some emerging markets continued to grow during this period. However, a recent report shows that the Japanese tablet market dropped for the first time so far in 2016, although it is also expected to bounce back soon.

According to local MM Research Institute, quoted by DigiTimes, "There were 8.51 million tablets shipped in Japan in 2016, decreasing 9.8% on year, and marking the first annual decrease." When talking about brands, these are the figures reported by the same source:

  • Apple - 41 percent 
  • Huawei Technologies - 21.6 percent
  • NEC/Lenovo - 8.5 percent
  • Asustek Computer - 5.4 percent

DigiTimes also highlights that business tablets sales in Japan "have been disappointing" and the education sector is expected to be the main force behind the anticipated recovery of this market. Remains to see how soon can this comeback happen, but we will keep you posted as usual.


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 04 > Tablet shipments finally drop in Japan
Codrut Nistor, 2017-04-10 (Update: 2017-04-10)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.