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Tablet shipments finally drop in Japan

NTT DoCoMo store in Japan, tablet sales dropped in Japan in 2016 for the first time
NTT DoCoMo store
After more than a year of going against the global trend, the Japanese tablet market has finally dropped for the first time in 2016. Apple controls over 40 percent of the local market, followed by Huawei and NEC/Lenovo.

Convertibles have been slowly killing traditional tablets since 2014 in most markets, although Japan and some emerging markets continued to grow during this period. However, a recent report shows that the Japanese tablet market dropped for the first time so far in 2016, although it is also expected to bounce back soon.

According to local MM Research Institute, quoted by DigiTimes, "There were 8.51 million tablets shipped in Japan in 2016, decreasing 9.8% on year, and marking the first annual decrease." When talking about brands, these are the figures reported by the same source:

  • Apple - 41 percent 
  • Huawei Technologies - 21.6 percent
  • NEC/Lenovo - 8.5 percent
  • Asustek Computer - 5.4 percent

DigiTimes also highlights that business tablets sales in Japan "have been disappointing" and the education sector is expected to be the main force behind the anticipated recovery of this market. Remains to see how soon can this comeback happen, but we will keep you posted as usual.


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Codrut Nistor, 2017-04-10 (Update: 2017-04-10)