Sony PlayStation strategy shifts as new job listing hints at Xbox, Nintendo, and PC ports

Sony Interactive Entertainment is making a bold move, stepping away from console exclusivity. A recent job listing for a Senior Director of Multiplatform and Account Management was posted on Sony’s official website, with the role requiring “shaping and executing the global commercial strategy for PlayStation Studios software titles across all digital platforms beyond PlayStation hardware, including Steam, Epic Games Store, Xbox, Nintendo, and mobile.”

HazzdorGamin also shared the new job listing on X, where the thread mentioned the new Senior Director will manage partnerships with Xbox, Nintendo, Steam, and Epic. Successful applicants for the job will report directly to the VP of Commercial Management. 

Sony’s new direction comes amid Microsoft’s multiplatform approach, which has been a commercial success on its storefront. Xbox-exclusive titles like Forza Horizon 5 have been the top sellers on PlayStation Store, while Gears of War: Reloaded is the top PS5 pre-order title in the U.S. and U.K.

Meanwhile, Sony is already testing the waters by licensing IPs like Patapon 1+2 Replay, Everybody’s Golf: Hot Shots, and Lego Horizon Adventures to the Nintendo Switch. Moreover, Sony shook up the gaming industry by announcing Helldivers 2 for the Xbox Series S|X, slated for an August 26, 2025, release.

Sony CEO Hideaki Nishino and Worldwide Studios head Hermen Hulst have reiterated that Sony is strategically opting for multiplatform releases while keeping the PlayStation console as the core experience. The company also cut a $460 million deal with Elden Ring publisher Bandai Namco and holds a 14% stake in FromSoftware’s parent company, Kadokawa Corporation.

Microsoft is thriving despite its weak console sales due to its multiplatform releases, and it seems Sony is taking notes, supposedly transitioning into a publisher rather than a hardware gatekeeper.