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Update | Samsung Galaxy S25 smartphones teased to launch next week with new 'AI companion'

The Galaxy S25 should be thinner and lighter than last year's model. (Image source: via Samsung)
The Galaxy S25 should be thinner and lighter than last year's model. (Image source: via Samsung)
The Galaxy S25, Galaxy S25 Plus and Galaxy S25 Ultra should be arriving next week during Samsung's next Galaxy Unpacked event. Ahead of its January 22 showcase, the company has teased what may well be a new and more advanced version of its maligned Bixby digital assistant. Update: Images removed per Samsung's request.

Update - January 19

Images removed per Samsung's request.

Original article continues as follows:

It is no secret that Samsung has new smartphones coming later this month. To recap, the company announced the date of its next Galaxy Unpacked event a week ago. Added to that, it explicitly mentioned the 'new Galaxy S series', which it boldly claimed would 'set the bar once again' for smartphone 'AI experiences'.

Samsung's latest teaser, a 17-second YouTube video, underlines this notion too. Embedded below, the video suggests that Samsung is preparing to showcase a new digital assistant, which the company is trying to convince fans will be a 'true AI companion'. The digital assistant is unlikely to be one from Google though, despite the increasing pre-installation of Google services within One UI over the last few years.

Instead, we suspect that Samsung is teasing a new version of Bixy built around Large Language Models (LLMs). It remains to be seen whether the digital assistant can accurately respond to multi-part questions like the ones posed below in the real world, though. Any new software features should reach existing Samsung Galaxy devices like the Galaxy S24 series, including the non-flagship Galaxy S24 FE (curr. $549.99 on Amazon). Incidentally, specifications for all three Galaxy S25 flagships leaked online last week, which we have covered separately.

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2025 01 > Samsung Galaxy S25 smartphones teased to launch next week with new 'AI companion'
Alex Alderson, 2025-01-14 (Update: 2025-01-19)