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SEGA Europe announces a switch to 100% recyclable packaging for its physical games

This is the first 2020 SEGA physical game to launch in 100% recyclable packaging. (Source: SEGA Europe)
This is the first 2020 SEGA physical game to launch in 100% recyclable packaging. (Source: SEGA Europe)
SEGA Europe has pledged to use nothing but recyclables in the original packaging for its hard-copy products in the future. This will take effect with the release of its new PC title, Total War: ROME II. The material in question will eschew plastic in favor of cardboard; even the shrink-wrap will be eco-friendly.
Deirdre O Donnell,

SEGA Europe has released a statement today (January 30, 2020) in which it outlined its plan to use 100% recyclable packaging for the physical copies of its games going forward. This includes the box (cardboard), the manual (100% recycled and recyclable paper material) and the shrink-wrap (low-density polyethylene (LDPE)). In addition, the inks used on the same will be more eco-neutral water- and vegetable-based pigments.

The publisher claims that these new boxes and their content will retain the same premium esthetics and appeal of plastics in retail games. This move follows a similar 2019 initiative in which it collaborated with Sports Interactive to release the physical version of Football Manager 2020 in the same kind of packaging.

The first title to be shipped in its 2020 reboot is to be Total War: ROME II – Enemy at the Gates Edition. This product, made by the studio Creative Assembly, will contain the original game, in addition to its DLC Hannibal at the Gates, Imperator Augustus and Empire Divided.

Source(s)

SEGA Europe

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Deirdre O Donnell, 2020-01-30 (Update: 2020-01-30)
Deirdre O'Donnell
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.