OnePlus has no intention of becoming Huawei or Xiaomi (yet)
OnePlus is a Chinese smartphone company that, like Xiaomi and Huawei, has managed to build an increasing awareness in international markets. Its CEO has given a new interview on its future in its domestic market. Unlike its prominent counterparts therein, it seems Lau has no intention of adopting conventional strategies to build its business.
These tactics include a proliferation of devices at various tiers and price-points, as well as the establishment of physical stores, some of which are quite extensive establishments in major cities. OnePlus, on the other hand, has not released what could be considered a mid-ranger since the forsaken X, and apparently does not plan to start again any time soon. Instead, the OEM will develop its current model, which consists largely of online sales coupled with increasing cases of carrier partnerships.
The former component has a history of only taking place on OnePlus' own website; however, it has branched out in this respect to the extent that it now also officially sells phones through Amazon in some markets. However, the company does want to keep up with others in one respect: AI. Its CEO believes that it may be the most important mobile-device function in the next decade.