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OnePlus announces it was the fastest-growing smartphone brand in the US during the first half of 2021

The Nord N200. (Source: OnePlus)
The Nord N200. (Source: OnePlus)
OnePlus has released its shipment stats for the first half of 2021 (1H2021). The OEM claims that they have increased by 428% in the US, a greater amount of growth compared to all other brands in that market. This success is based on sales of the Nord N100 and N200 as well as the flagship 9 series.
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OnePlus has announced that it has had a very successful 1H2021, attaining 428% and 304% more shipments year-on-year (YoY) in the US and Europe respectively, making it the fastest-growing brand in both markets for that 6 months. The OEM has attributed this success to the mid-range Nord series as well as to its top-end 9 and 9 Pro.

It also claims to have sold over 1 million units of the Nord N100 and N200, which it markets in the US in place of the first-gen, CE and 2 variants, since January 2021. OnePlus also asserts it is the "#1 premium smartphone brand" in the Indian smartphone space, having attained 229% more shipments YoY for the second quarter of the year (2Q2021).

Data from the Counterpoint Research group also indicates that it has taken 48% of the premium phone market in the same country for 2Q2021. Meanwhile, OnePlus' 1H2021 shipments have also grown by 124% YoY in its native China, and by 257% worldwide.

Given all this success, it is no wonder its effective parent company, OPPO, has moved to form more of a conglomeration with the brand going forward.

Buy a Nord N200 on Amazon

OnePlus releases an infographic of its 1H2021 performance. (Source: OnePlus)
OnePlus releases an infographic of its 1H2021 performance. (Source: OnePlus)
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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 4517 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 07 > OnePlus announces it was the fastest-growing smartphone brand in the US during the first half of 2021
Deirdre O'Donnell, 2021-07-31 (Update: 2021-07-31)