OnePlus announces it was the fastest-growing smartphone brand in the US during the first half of 2021
OnePlus has released its shipment stats for the first half of 2021 (1H2021). The OEM claims that they have increased by 428% in the US, a greater amount of growth compared to all other brands in that market. This success is based on sales of the Nord N100 and N200 as well as the flagship 9 series.
OnePlus has announced that it has had a very successful 1H2021, attaining 428% and 304% more shipments year-on-year (YoY) in the US and Europe respectively, making it the fastest-growing brand in both markets for that 6 months. The OEM has attributed this success to the mid-range Nord series as well as to its top-end 9 and 9 Pro.
It also claims to have sold over 1 million units of the Nord N100 and N200, which it markets in the US in place of the first-gen, CE and 2 variants, since January 2021. OnePlus also asserts it is the "#1 premium smartphone brand" in the Indian smartphone space, having attained 229% more shipments YoY for the second quarter of the year (2Q2021).
Data from the Counterpoint Research group also indicates that it has taken 48% of the premium phone market in the same country for 2Q2021. Meanwhile, OnePlus' 1H2021 shipments have also grown by 124% YoY in its native China, and by 257% worldwide.
Given all this success, it is no wonder its effective parent company, OPPO, has moved to form more of a conglomeration with the brand going forward.
Deirdre O'Donnell - Senior Tech Writer - 5940 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.