OnePlus announces it was the fastest-growing smartphone brand in the US during the first half of 2021

OnePlus has announced that it has had a very successful 1H2021, attaining 428% and 304% more shipments year-on-year (YoY) in the US and Europe respectively, making it the fastest-growing brand in both markets for that 6 months. The OEM has attributed this success to the mid-range Nord series as well as to its top-end 9 and 9 Pro.

It also claims to have sold over 1 million units of the Nord N100 and N200, which it markets in the US in place of the first-gen, CE and 2 variants, since January 2021. OnePlus also asserts it is the "#1 premium smartphone brand" in the Indian smartphone space, having attained 229% more shipments YoY for the second quarter of the year (2Q2021).

Data from the Counterpoint Research group also indicates that it has taken 48% of the premium phone market in the same country for 2Q2021. Meanwhile, OnePlus' 1H2021 shipments have also grown by 124% YoY in its native China, and by 257% worldwide.

Given all this success, it is no wonder its effective parent company, OPPO, has moved to form more of a conglomeration with the brand going forward.

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