Nvidia drops RTX 50 series prices in Europe as USD value weakens, but stocks remain low
It's not often that buyers hear about price drops for recently released GPUs. Nvidia has lowered the prices of some RTX 50-series models in multiple European countries. Readers who noticed changes on Nvidia's site tipped off VideoCardz. However, few gamers will benefit from the reductions, as stocks of MSRP cards are almost non-existent.
Countries with price cuts for the RTX 50-series include Germany and the UK. In Germany, the MSRP of the RTX 5090 has fallen more than 4%, from €2329 to €2229. The RTX 5070 and RTX 5080 have also seen discounts. Meanwhile, the price of the RTX 5070 Ti, which does not have a Founders Edition, remains unchanged. On the other hand, a gamer in Poland reported a slight reduction in the GPU's price.
In the UK, the discounts are notable but not quite as impressive. The RTX 5090 Founders Edition launched in the country at £1,939, with Nvidia now listing it for £1,889. As buyers move down the Blackwell pecking order, price drops are as measly as £10 on the RTX 5070.
The main reason for the change in RTX 50-series prices is the sinking USD value compared to the Euro and British Pound. These fluctuations have filtered down to Nvidia's pricing strategies in Europe. Prices for European buyers are already typically higher, as they include VAT. Of course, without enough supply, the savings for buyers are theoretical.
Third-party manufacturers aren't obligated to follow Nvidia's lead. Even when Blackwell graphics cards are in stock, most overclocked options are sold for well above the MSRP. In the U.S., some companies, such as Asus and MSI, continue to raise the prices of the RTX 50 series. The best hope for buyers is to wait for a Founders Edition, but with the highest profit margins, scalpers target these cards first.
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