Nintendo shows signs of giving up on the smartphone gaming market altogether

This may not have been the hit Nintendo hoped for. (Source: Nintendo)
This may not have been the hit Nintendo hoped for. (Source: Nintendo)
Nintendo's Animal Crossing: New Horizons for the Switch is inarguably one of the biggest hits of “lockdown life”. However, its mobile titles (Super Mario Run and Fire Emblem Heroes, for example) have not exhibited the same level of success, to the extent that the company allegedly has no new titles planned for this platform.
Deirdre O'Donnell,

Nintendo once had great hopes for ports of its console or classic games to Android and iOS. However, a new report by Bloomberg suggests that these apps are now failing the software company’s expectations.

Its mobile-gaming division’s revenues did gain 11% year-on-year (YoY) in its 2019 fiscal year. However, this is reportedly not enough for Nintendo: admittedly, its most promising titles, including Dragalia Lost, Super Mario Run and Fire Emblem Heroes, have lost 41%, 24% and 19% in terms of their YoY earnings between February and May 2020 respectively.

The latest stats suggest they are indeed fast losing traction in a market dominated by the likes of Tencent and Epic Games. The latest version of Animal Crossing for the OEM's Switch console, on the other hand, is now linked to Nintendo's highest share price in 12 years.

These are indeed strong indications that the same OEM may be ready to depart the mobile-gaming space: it has no plans to follow its latest mobile game (Mario Kart Tour) with another new title this fiscal year.

This is is somewhat of a shame, particularly as the company's president, Shuntaro Furukawa, was once quick to acknowledge its potential to become a billion-dollar market: in fact, the latest projections put its potential value at ~US$77 billion.

Furthermore, Nintendo has reportedly been reluctant to adopt a microtransaction-based revenue-building model that may, ironically, contribute to its current disillusionment with the smartphone-game market.


Read all 3 comments / answer
static version load dynamic
Loading Comments
Comment on this article
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 06 > Nintendo shows signs of giving up on the smartphone gaming market altogether
Deirdre O'Donnell, 2020-06-23 (Update: 2020-06-23)
Deirdre O'Donnell
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.