New Citizen stainless-steel Eco-Drive watches announced for launch
Three new stainless-steel timepieces are joining Citizen's catalog, thanks to info by reliable watch insider @plus9time. They are all Eco-Drive watches in collaboration with Disney, themed with Mickey and Minnie Mouse. The fresh lineup includes models for different wrist sizes while keeping its solar-powered Eco-Drive tech at the core.
The standout model looks to be the BM7481-53W, a 42mm stainless-steel watch featuring a white dial with a bold graphic of Mickey Mouse at the center. The words "Mickey Mouse" are printed around the dial, doubling up as stylized hour markers. It uses Citizen’s J810 Eco-Drive movement, meaning it charges through any light source and never needs a battery change.
Paired alongside is the EM1051-53W, which carries a similar dial layout but in a more compact 29mm case. Designed for smaller wrists or as a matching set with the BM7481, it runs on the E031 Eco-Drive movement. Both watches are framed by a polished case with a fluted bezel, which adds some vintage character.
The third model, GA1071-51W, switches to a black dial and brings Minnie Mouse into the mix. Positioned at 6 o'clock, the Minnie graphic is surrounded by playful dial markers. The case measures 30mm and runs on Citizen’s J015 movement.
All three models come with brushed stainless-steel link bracelets and casebacks engraved with the Disney Parks logo. The packaging also complements the Disney branding, with Mickey Mouse line art on the all-black cylindrical boxes. Prices and availability haven’t been announced yet, but given the Eco-Drive calibers and stainless steel construction, expect them to fall into Citizen’s mid-range tier - likely between $150 and $300 depending on region.
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