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Motorola becomes a top-three smartphone OEM in the US market for the first time in 2021

The current Motorola flagship. (Source: Motorola)
The current Motorola flagship. (Source: Motorola)
Counterpoint Research has now completed its analysis of the smartphone market in the United States for 2021, and has concluded that Motorola has ended the year as the #3 OEM in the country. It has grown to occupy the vacuum left by LG over the year.

The United States' smartphone landscape tends to be unique in that only a couple of brands remain promiinent in terms of sales and market share. They include Apple, Samsung and LG - or would, were the latter active as a mobile device OEM anymore.

Now that US smartphone sales data for the whole of 2021 is in, it is clear Motorola has moved the fastest to grasp the opportunity of LG's departure from the market. According to Counterpoint Research, the 2 firms experienced a death-cross of sorts around February, leaving Motorola to attain 10% of total sell-through by the end of the year.

The Lenovo-owned brand has often been a leading seller of dumbphones in the country; now, it has risen to be #3 in terms of smart device sales as well. It is also now #2 in terms of these devices sold for US$400 or less in the country, increasing its overall sales by 131% year-on-year.

It will be interesting, then, to see how it does in 2022: perhaps it will even bring its under-display camera version of the Edge Plus flagship over to celebrate its achievements.

Motorola rises as LG fades into smartphone history. (Source: Counterpoint Research)
Motorola rises as LG fades into smartphone history. (Source: Counterpoint Research)
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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 5228 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2022 03 > Motorola becomes a top-three smartphone OEM in the US market for the first time in 2021
Deirdre O'Donnell, 2022-03-29 (Update: 2022-03-29)