LG targets Samsung Galaxy M line's market with upcoming W smartphone series

Samsung has prepared its Galaxy M line of phones to try and improve its performance in the mid- to low-end category this year. So far, it consists of the M10, M20 and M30, which are currently priced at about US$112, $144 and $217 in India respectively. It may also be joined by the M40 soon, although its price-level is less certain at this point.

LG is a second South Korean OEM that may not have been perceived as very successful in the same market in the past. Regardless, the OEM is about to mount a new incursion into it with its new W series. Some details of this new line is already available on Amazon.in, where it will apparently be sold.

These phones appear to boast triple rear cameras. Their specs are not yet clear, although one of them is seen to a red ring around its lens, making the phones' appearance reminiscent of the Lenovo Z6 Pro, or the Xiaomi Mi 9 Transparent Edition.

LG's promo also asserts that these cameras can handle night shots, bokeh effects and wide-angle photos. Besides this, the W-series phone have notched screens, which, as with some of the OEM's higher-end devices, can be hidden or amended via software.

The Amazon.in teaser also claims that the new Ws have "never before" prices that "you won't have to break your bank for". However, these phones will have a lot of competition from devices that can make similar promises - and not merely from Samsung either.