LG is finally taking on Samsung's Frame TV with its new Gallery TV

The growing frame-style TV category has officially attracted LG, with the company announcing the Gallery TV as its first dedicated entry in this niche. LG is now the fifth major player in this category, as Samsung, TCL, Skyworth, and Hisense have been making frame-style TVs for a couple of years now. Buyers will be able to purchase the LG Gallery TV in 55-inch and 65-inch sizes, which both use a 4K Mini LED panel rather than the OLED technology the brand is typically famous for.

Confusing this new model with the G Series OLED TVs would be easy since that line used to have the Gallery name until recently. LG decided to go with Mini LED for this specific TV because the tech handles static images for long periods without the burn-in issues associated with OLED displays. The company notes that the panel uses a specialized surface treatment to reduce glare and reflections, which is necessary for a display meant to remain visible throughout the day under different lighting conditions.

The Gallery TV also comes with magnetic and swappable frames. A white frame is included in the box by default, while wood-style options are offered separately depending on the market. The TV runs on the Gallery+ platform, which provides access to more than 4,500 images, including artwork, photography, and cinematic visuals.

Users can also upload their own images or use the included options for generative AI visuals. Accessing the full library requires a subscription, although a limited selection of content is available for free, much like Samsung's Art Store. An onboard light sensor adjusts brightness and color output based on ambient lighting to reproduce the texture and tone of original artworks as accurately as possible. LG has not yet announced pricing or regional availability for the Gallery TV, but those details are expected to follow after the company’s CES showcase.