HP ditches Envy, Pavilion and Spectre series for Omni branding across all future AMD, Intel and Qualcomm consumer releases
HP has now released its first Snapdragon X Elite-powered laptops, which it sells under its EliteBook and OmniBook series as the EliteBook Ultra G1q and OmniBook X. Ultimately, both these names had been known before HP announced anything officially. However, it was unclear that these pair would also be the first efforts in a major re-branding exercise.
In a press release, HP has outlined that all future consumer devices will be released under one prefix, save for its gaming division. As before, its gaming division will retain OMEN branding. By contrast, all other consumer devices will be offered with the prefix 'Omni', the decision for which HP explains in the following terms:
OmniBook – originally used for one of our first notebook portfolios – has universal significance, and the prefix 'Omni'— in its truest sense — means 'all'. In a hybrid world where we're constantly blending work and play, the prefix "Omni" embodies this mindset and represents HP's diverse array of products that cater to every need. HP is, after all, a company built on a partnership that redefined the relationship between people and work.
This reinvigorated brand reflects our strong belief in the universality of our consumer PC offerings and reaffirms our commitment to delivering cutting-edge solutions as diverse and adaptable as consumers' own lives.
For reference, this change affects next-generation AMD and Intel releases, too. As such, there will be no new Envy, Pavilion or Spectre releases, other than those that HP has already announced. Based on the image below, it seems that 'Omni' 3 and 'Omni' 5 tiers will take over from the Pavilion line, with the Envy series replaced by 'Omni' 7 and potentially 'Omni' X. Consequently, it appears that HP has switched its Spectre series for its 'Omni' Ultra tier.
HP expands upon this by clarifying that something like the OmniBook 3 will 'appeal to customers who prioritise entertainment and personal use'. In comparison, the company has designed the OmniBook X tier 'for those with higher creative and technical demands'. Meanwhile, HP will not only reserve the 'Ultra' tier for its 'most premium offerings', as its name suggests, but it will also reserve it for 'devices that redefine traditional form factors'. For context, HP's consumer re-branding coincides with an equivalent for its commercial division, details of which we have covered separately.
Source(s)
