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HP announces commercial portfolio re-brand with baffling 18 product segments

HP's commercial re-branding is more open-ended than its consumer equivalent. (Image source: HP)
HP's commercial re-branding is more open-ended than its consumer equivalent. (Image source: HP)
HP has announced a restructuring of its commercial portfolio offering. Starting with the EliteBook Ultra G1q, all HP commercial releases will launch with 'Elite' or 'Pro' prefixes. While HP hopes that the move will create simplicity that its commercial portfolio previously lacked, it may have created almost 20 new product segments in the process.

It turns out that the release of the EliteBook Ultra G1q is only the start of HP's 'unified vision' for its commercial portfolio. However, the company's commercial re-branding is more complicated than the equivalent it has also announced for its consumer division. Based on the image below, it would seem that HP has swept away most of its previous commercial portfolio branding for 'Elite'.

Further to that, the Elite prefix will be split into EliteDesk, EliteBook and EliteStudio series segmented by 6, 8, X and U tiers. In other words, although more tiers exist in its commercial portfolio, they all fall under the same unified prefix. With that being said, HP clarified in a press release that it will retain its existing 'Pro' prefix too, which it currently uses on its ProBook and ProDesk lines.

Additionally, there will be 'Pro' 2 and 'Pro' 4 segments, with ProBook 2, ProBook 4 and so on. Hence, HP's commercial re-branding spells the end for its Dragonfly and ZBook divisions. Ultimately, the EliteBook Ultra G1q contains no tangible differences from the OmniBook X, its consumer portfolio counterpart. Still, HP insists that 'Ultra' 'denotes our most premium offerings or devices that redefine traditional form factors'. In short, HP's 'unified' commercial portfolio actually consists of 18 product segments, and that is before factoring in 'descriptive modifiers like 'Fold' for dual screens and 'Flip' for convertible PCs' that it also plans to retain.

(Image source: HP)
(Image source: HP)

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2024 05 > HP announces commercial portfolio re-brand with baffling 18 product segments
Alex Alderson, 2024-05-21 (Update: 2024-05-21)