Google's popular Pixel Watch costs just US$123 to make
Google debuted its first-gen smartwatch, the Pixel Watch, alongside the Pixel 7 series last year. The watch has mostly been well-received and is widely considered to be a solid alternative to rivals like Samsung's Galaxy Watch5 and the Apple Watch Series 8, and a new report now provides insight into how much the Pixel Watch costs Google to build.
According to analytics firm Counterpoint Research, the Pixel Watch costs Google just US$123 to build. It should be noted that the provided figure only refers to the Pixel Watch's Bill of Materials (BoM), and does not account for costs incurred at other stages such as R&D or marketing. Of that US$123 figure, the most expensive parts of the Pixel Watch are its processors and memory, with those accounting for 26.9% of the BoM (US$33). The watch's 1.2-inch AMOLED screen costs 17.2% of the total BoM (US$21.5), while its casing, waterproofing, and thermal treatment cost 14.7% (US$18).
In any case, the Pixel Watch offers solid value for money, with its US$349 MSRP ensuring it's cheaper than the base Apple Watch Series 8 (US$399), but pricier than the 40mm BT Galaxy Watch5 (US$279). Its BoM accounts for 35% of its MSRP. While there's not a lot of information on the BoMs of rival watches, the OnePlus Watch, for example, cost US$68 to build and was priced at US$159—translating into a BoM accounting for 42% of the smartwatch's MSRP.