EA will not increase game prices despite industry trend

The tariff uncertainty has impacted the gaming industry as prices for consoles and games have been hiked up by industry giants, Nintendo, Sony, and Xbox. EA, on the other hand, is reportedly sticking with its current game pricing and is confident in its growing business, at least for now. The company had its latest earnings call where top officials shared the information, along with other reports and Q4 results.

Stuart Canfield, CFO of Electronic Arts, said the company has had a strong end to FY25 as Q4 saw “broad-based momentum across the portfolio positioning the business for accelerated growth.” During the earnings call, a question about game price hikes was brought up referencing Nintendo and Xbox, to which Canfield said there will be no changes to the current strategy at this point. 

The highlights from the call show that The Sims saw double digit growth in the quarter while Split Fiction sold nearly 4 million units since launch in March. Furthermore, EA’s American Football franchise reached over $1 billion in net bookings in FY25.

For FY26, EA is confident that a year-over-year net bookings growth will be driven by the next Battlefield game, Skate, The Sims, and the EA Sports portfolio. It does acknowledge the net bookings and live service growth will be offset by Apex Legends and “headwind from catalog.” This could be in reference to the recent round of layoffs at EA among the Apex Legends and Star Wars Jedi teams. 

It is still positive news for EA fans as they can rest assured that for the time being, prices for their favorite franchises will not increase. Additionally, the next Battlefield game will be unveiled this summer and release by March 2026.