EA under fire: Microtransactions already in closed alpha

EA has a long history of aggressive monetization strategies, often sparking player frustration. From the pay-to-win loot boxes in FIFA (now EA Sports FC) to the heavily microtransaction-dependent progression system in Star Wars Battlefront II, the publisher has repeatedly faced criticism. The backlash against Battlefront II was so strong that the system had to be overhauled. Still, EA continues to make in-game monetization a core part of its business model.

EA is once again facing criticism for its monetization tactics – this time for a game that hasn’t even launched yet. According to Insider Gaming, the latest Skate entry, currently in closed alpha, has already introduced a currency-based system called "San Van Bucks," allowing players to buy cosmetic items in the Skate Store. Developer Full Circle claims this early implementation is meant to test the system ahead of the game’s Early Access launch in 2025 and ensure a "positive gaming experience." While all progress will be wiped before Early Access, any purchased San Van Bucks will carry over, provided players use the same EA account.

Mixed opinions in the community

EA’s decision to introduce microtransactions in a closed alpha has sparked a heated debate on Reddit. Many players are baffled that a functioning payment system is already in place while core gameplay mechanics are still being developed. However, some defend the move, arguing that as a free-to-play title, Skate will need a monetization system anyway – so testing it early makes sense. As long as purchases remain purely cosmetic, some players see no issue with it.