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BOE unveils up-to-144Hz LCD display for next-gen budget smartphones

The new ADS Pro display. (Image source: BOE)
The new ADS Pro display. (Image source: BOE)
BOE's latest ADS Pro display for smartphones is backed to be as color-rich and accurate as some 4K panels thanks to its new pixel matrix. Its variable refresh rate (VRR) and up to 20% power-saving features might add value to an upcoming handset. There is a catch, though, which is that it is not OLED

BOE's latest ADS Pro-series panel for mobile devices is touted to look as sharp, rich and clear as that of the Sony Xperia 1 V - despite the fact that it is 1.5K (2720 x 1224, or 443 pixels per inch (ppi)) in resolution rather than 4K.

This effect is attributed to an "independent RGB pixel arrangement" (that sounds suspiciously similar to that of TCL's upcoming Real RGB technology).

The panel is slated to come in 120Hz or 144Hz variants, although both might have VRR technology that allows it to modulate its refresh rate on the fly (although that feature might manifest in limited staged intervals, and only drop to 30Hz at the lowest).

It is also backed to be up to 20% more power-efficient than some forebears of its class (although which ones remain unspecified).

Despite all of these appreciably up-to-date features, the new 6.745-inch display is LCD rather than OLED

It is also slated to bring its decent 1,500-nit HBM peak brightness to a smartphone that might start for $200 or less in the near future. 

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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2025 09 > BOE unveils up-to-144Hz LCD display for next-gen budget smartphones
Deirdre O'Donnell, 2025-09-13 (Update: 2025-09-13)