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Apple's social media stock may be down in the wake of the new iPhones

An analysis of Twitter sentiment directed at iPhones. (Source: Eagle Alpha)
An analysis of Twitter sentiment directed at iPhones. (Source: Eagle Alpha)
A firm that analyses user attitudes toward specific subjects (e.g. companies) on Twitter claims to have shown that recent sentiment with regard to iPhones on this platform has deteriorated compared to that in 2018. Its research may also show that user discourse about Apple TV Plus and Arcade is flagging.

Eagle Alpha is a company that analyses social media content for user attitudes to specific topics, bodies or other subjects. For example, the firm conducts research into Apple and what is said about it on Twitter. It claims to have found that such content that specifically relate to iPhones exhibited a sharp decline in overall volume over the last 2 years. It picked up slightly in 2019 compared to last year, but not enough to restore its 2017 high.

Results such as these are derived from the analysis of "13 million Twitter mentions and Google search data from 2016-19". The latest report based on this research indicates that overall "sentiment" on this platform towards iPhones shows that it has declined sharply in terms of positivity (which Eagle Alpha scores on a 0-5 scale, whereas 'negative' content goes from -5 to 0) from 2018 to 2019. 

This data was also assessed in terms of 4 specific categories: battery life, display, camera, and price. None of these were found to elicit more positive responses than they did the previous year. Eagle Alpha CEO Emmett Kilduff has cited some factors that may have contributed to this apparent decline in approval for iPhones. They include the esthetic impact of the 11 series' rear camera modules, and the responses to the same among those affected with trypophobia.

Then again, Apple's services may have fared better in terms of online sentiment. Their mentions - particularly those of the Cupertino giant's Music arm - have increased in 2019 compared to the last quarter of the preceding year. However, this has not applied to the latest TV Plus and Arcade subscription products, which have not been able to maintain an initial spike in user engagement linked to their introduction in March of this year.

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Twitter 'mentions' compared to iPhone sale data. (Left Y-axis: online mentions in a 0-100 index; Right Y-axis: iPhone unit sales (millions) ). Source: Eagle Alpha
Twitter 'mentions' compared to iPhone sale data. (Left Y-axis: online mentions in a 0-100 index; Right Y-axis: iPhone unit sales (millions) ). Source: Eagle Alpha

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 09 > Apple's social media stock may be down in the wake of the new iPhones
Deirdre O Donnell, 2019-09-23 (Update: 2019-09-23)