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Apple increases subscription prices for Apple TV+ and the like up to 43%

Some Apple subscriptions are now significantly more expensive than before. (Image: Ash Edmonds)
Some Apple subscriptions are now significantly more expensive than before. (Image: Ash Edmonds)
Apple has increased the prices of several subscriptions considerably: Apple TV+ now costs almost 43% more than before, Apple Arcade is now 40% more expensive and the Apple One subscription bundle also costs more, but offers greater savings due to the higher prices of the respective individual subscriptions.

Apple's Apple TV+ streaming service was previously offered for US$6.99 per month; as of now, the service costs US$9.99 per month - a price increase of 42.9%. Unlike some competitors, Apple does not offer an annual subscription that reduces the monthly average.

Since Apple offers comparatively little content compared to industry giants such as Disney+, Paramount+ or Amazon Prime, this new price hike seems a bit daring. At the same time, Apple has increased the price of Apple Arcade from US$4.99 to 6.99 per month, making the subscription 40% more expensive.

Apple Arcade
Apple Arcade
Apple TV+
Apple TV+

Apple Arcade allows users to download a selection of games for the iPhone, iPad, Apple TV and Mac at no additional cost. According to Apple's marketing, over 200 games are currently included in the subscription, a small selection of which can be found on Apple's website, and a complete overview can be found in the Arcade tab of the App Store. Library highlights include Bloonds TD6, Don't Starve, Goat Simulator and Monument Valley 2.

In addition to the two entertainment subscriptions, the prices of Apple One have also been increased. Individual subscription, which includes 50GB of iCloud storage, Apple TV+, Apple Arcade and Apple Music, now costs US$19.95 per month, up from US$16.95. Compared to taking out all four subscriptions separately, Apple One saves customers US$9.01 per month. Family subscription prices have also increased by US$3 to US$25.95, and the Premier subscription now costs US$37.95 instead of the previous US$32.95.

Apple One
Apple One
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> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2023 10 > Apple increases subscription prices for Apple TV+ and the like up to 43%
Hannes Brecher, 2023-10-26 (Update: 2023-10-26)