Notebookcheck Logo

Apple TV+ and Paramount+ might join forces after losing 7% of their subscribers in October

Apple TV app on Amazon Fire TV (Source: Amazon)
Apple TV app on Amazon Fire TV (Source: Amazon)
While some competitors come with bundled services that make them more attractive (Disney+ sports Hulu and ESPN+ for US$12.99 a month), Apple TV+ goes for US$5.99 and Paramount+ Essential is US$5.99, both supported by ads. A recent report reveals that the two companies might deliver consumers a competitive bundled offering.

At the end of last week, The Wall Street Journal revealed that Apple and Paramount are engaged in early discussions regarding a joint offering in the video streaming sector. Coming up with a 2-in-1 bundle would help both brands stay relevant in a tough market where many competitors offer more tempting content for similar prices.

According to a market analysis by Antenna, quoted by The Wall Street Journal, both Apple TV+ and Paramount lost no less than 7% of their subscribers in October. The same month, Apple pushed the subscription price from US$6.99 to US$9.99. While this percentage might not seem a disaster, it was the highest dropout rate in the industry.

While Netflix went for a lower-priced ad-supported plan while increasing the price of the ad-free offerings, other streaming services added tempting content bundles to their portfolio. For example, Disney+ comes with Hulu and ESPN+, all for US$12.99 (Disney+ content has no ads, and the other two are ad-supported). Other interesting offering in the US comes from Verizon, a company which decided to bundle Netflix and HBO Max for US$10 a month, a deal announced yesterday, but with ads in tow. Amazon Prime includes music and video streaming, various special/exclusive deals, all for US$14.99 a month or US$139.99, when paid annually.

Paramount+ Essential has ads between videos and comes for a monthly fee of US$5.99. Paramount+ with Showtime has less ads, CBS live channels, and support for offline downloads, all at US$11.99. Yearly discounts are provided in both cases, so those who like to plan their expenses on a yearly basis can grab the Essential for US$59.99 or its more expensive sibling for US$119.99.

Since there are no details available regarding the Apple TV+/Paramount+ bundle offerings that might show up sooner or later, one can only keep an eye on this story as it develops for the time being.

static version load dynamic
Loading Comments
Comment on this article
Please share our article, every link counts!
> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2023 12 > Apple TV+ and Paramount+ might join forces after losing 7% of their subscribers in October
Codrut Nistor, 2023-12- 5 (Update: 2023-12- 5)