Apple TV+ and Paramount+ might join forces after losing 7% of their subscribers in October

At the end of last week, The Wall Street Journal revealed that Apple and Paramount are engaged in early discussions regarding a joint offering in the video streaming sector. Coming up with a 2-in-1 bundle would help both brands stay relevant in a tough market where many competitors offer more tempting content for similar prices.

According to a market analysis by Antenna, quoted by The Wall Street Journal, both Apple TV+ and Paramount lost no less than 7% of their subscribers in October. The same month, Apple pushed the subscription price from US$6.99 to US$9.99. While this percentage might not seem a disaster, it was the highest dropout rate in the industry.

While Netflix went for a lower-priced ad-supported plan while increasing the price of the ad-free offerings, other streaming services added tempting content bundles to their portfolio. For example, Disney+ comes with Hulu and ESPN+, all for US$12.99 (Disney+ content has no ads, and the other two are ad-supported). Other interesting offering in the US comes from Verizon, a company which decided to bundle Netflix and HBO Max for US$10 a month, a deal announced yesterday, but with ads in tow. Amazon Prime includes music and video streaming, various special/exclusive deals, all for US$14.99 a month or US$139.99, when paid annually.

Paramount+ Essential has ads between videos and comes for a monthly fee of US$5.99. Paramount+ with Showtime has less ads, CBS live channels, and support for offline downloads, all at US$11.99. Yearly discounts are provided in both cases, so those who like to plan their expenses on a yearly basis can grab the Essential for US$59.99 or its more expensive sibling for US$119.99.

Since there are no details available regarding the Apple TV+/Paramount+ bundle offerings that might show up sooner or later, one can only keep an eye on this story as it develops for the time being.