Apple criticizes AI photos: iPhone is supposed to depict reality, not fantasy
Apple's head of software Craig Federighi recently spoke to Wall Street Journal about Apple Intelligence and the AI features that will be available next week for users in the US when iOS 18.1 is released. Europe is expected to follow at a later date. Apple Intelligence will initially offer only a few features and will utilize GPT-4o, the AI model behind ChatGPT, for some features.
This restraint in regard to AI is said to be intentional, at least in regard to image processing. In iOS 18.1, Apple only offers one AI feature in the Photos app, namely "Clean Up". As the video embedded below shows, this allows users to remove unwanted objects from photos with a touch of the finger, similar to what Google's Magic Eraser has been able to do for years. According to Craig Federighi, there were intensive internal discussions at Apple as to whether "Clean Up" was going too far, as a photo would no longer truly reflect reality as soon as objects were removed from it.
Google and Samsung, on the other hand, are going much further with AI image editing. Google's Magic Editor can not only remove objects, but also add elements, zoom in on people in photos or move them to different positions, or even replace the entire sky to change the mood of an image. Craig Federighi expresses concern that such features could have the result that people no longer see photos as a representation of reality, but as pure fantasy. AI image editing could thus make it increasingly difficult to distinguish between documentary photography and AI fakes in the future.
Adobe already offers a possible solution in Content Credentials, a platform that verifies the legitimacy of a given photo and how it has been edited. The catch is, however, is that checked photos must originate from cameras supported by the platform, such as the Leica M11-P, the Sony A1, A7S III and A9 as well as the Nikon Z6 III. Some of these models will only be supported after a future firmware update.
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