Notebookcheck Logo

Activision may contribute to the battle royale craze

Activision Blizzard had revenue of over US$7 billion in 2017. (Source: Wccftech)
Activision Blizzard had revenue of over US$7 billion in 2017. (Source: Wccftech)
There has been speculation that Activision Blizzard may enter the battle royale genre sooner rather than later. Apparently, the video-game giant is “keenly aware” of how well some competitors are performing with this particular type of game, and as a “faster follower” it is surely only a matter of time before the California-based behemoth gets royally involved.

Battle royale games have been doing pretty well recently: PlayerUnknown’s Battlegrounds has sold over 30 million copies and Fortnite Battle Royale garnered over 10 million players in just two weeks after its release. There are some big numbers becoming associated with the battle royale genre and it seems Activision Blizzard is keen to snag a share of some of those impressive figures.

Investment firm Oppenheimer has been reported stating that Activision executives were “keenly aware of how other games publishers have recently benefited” by offering games in this particular genre, and that the company “is a faster follower.” This latter comment suggests that Activision has been studying the genre's rapid growth in popularity and is ready to exploit the battle royale craze while it is still hot.

It’s not known whether the game publisher would develop a completely new battle royale title or simply adapt a game from its extensive back catalog. There has been a suggestion that either a game from the Call of Duty series or Overwatch could be modified for battle royale fans, or that Destiny 2 could be suitably adapted. It will be interesting to see what revelations the company might make in regard to this subject at E3 2018 in June.


Twitter (account for Sarah E. Needleman, tech reporter for The Wall Street Journal)

PC Gamer




static version load dynamic
Loading Comments
Comment on this article
Please share our article, every link counts!
Daniel R Deakin, 2018-03-14 (Update: 2020-09-30)