ASUS ROG Ally: New leak reveals uncompetitive Steam Deck pricing in Europe

WinFuture has clarified the release schedule for the ROG Ally, which ASUS will fully do next week. While ASUS has not directly commented on pricing yet, American retailers inadvertently revealed that the gaming handheld would start at US$599 and US$699 for Ryzen Z1 and Ryzen Z1 Extreme SKUs, respectively. In short, both prices are competitive with other x86-based gaming handhelds, Steam Deck included.

However, WinFuture suggests that this may only be true in the US. Allegedly, the ROG Ally will start at €799 with the Ryzen Z1 Extreme in the Eurozone. WinFuture adds that ASUS will not offer cheaper Ryzen Z1 models in Eurozone initially, with the more powerful Ryzen Z1 Extreme the only way to get your hands on the ROG Ally. Please see our dedicated article comparing the Ryzen Z1 and Ryzen Z1 Extreme, which should differ more in GPU than CPU performance.

Hence, the ROG Ally may cost between €120 and €380 more than the Steam Deck, with the latter retailing for €419 through €679, depending on the configuration chosen. In other words, the ROG Ally may launch for anywhere between 17% and 90% more expensive than the Steam Deck, until Ryzen Z1 versions arrive. The ROG Ally is expected to begin shipping in June, although it remains to be seen whether that will apply globally. 

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