Netbooks account for 30% of all consumer notebook sales
Netbooks have indeed shown great performance for just one year of launch.
Last year, Asus came out with its tiny Eee series that raised a lot of eyebrows. Smaller, less powerful, less expensive, no high multimedia experience – is computer on retrogression? Then suddenly a certain company called Acer brought out their first and only Aspire One which retailed at under $400, and people were waking up to it. Now about a year later, these so-called netbooks not only constitute a major part of the manufacturing plan of any company, but also give the consumer great value for money.
No wonder then that IDC reports 3.6 million netbooks sales in Europe in the last quarter of 2008, as back-to-school demand and Christmas propelled sales of the devices to new heights. This forms about 30% of the total notebook sales. The IDC report says Western Europe accounts for 80% of this figure. Although more than 50 vendors are currently providing these miniature systems, most sales are concentrated on the 5 major marketers, of which Acer accounts for 30.3% of the total netbook sales with 1.1 million units of its only model Aspire One. On the other hand Asus with more than 20 models could grab only 28% of the market share at 1 million units. HP, Samsung and Dell constitute the 3rd, 4th and 5th player with 7%, 6.4% and 4.3% share respectively.
It’s interesting that Apple and Sony don’t seem to be interested in netbooks, and don’t provide any model right now. Although the Vaio P falls well within Intel’s definition of netbook at 8-inch, but Sony refuses to call it so and the pricing is way above the netbook league. Apple, on the other hand, denies any rumor of coming up with its own netbook any time sooner.
IDC also predicts strong inclination towards 10-inch netbook models in 2009. It says, "The shift towards 10in [screens] will continue and is expected to dominate the market in 2009, and we will see the first convertible models with touchscreens appear later this year".
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