AMD looks to win back 15% market share

AMD seems to be extremely optimistic about its Tigris mobile platform.

AMD Mobile roadmap

AMD has been going through a pretty rough phase of late. Declining sales due to recession, also Intel’s undisputed supremacy in the netbook sector with the help of its Atom processors – are giving AMD significant jolts. It was not long before they lost their market share significantly, because despite of making very good processors and cards, reports say that World’s fastest computers are run on AMD, but most computers run on Intel.

Now with Tigris mobile about to be released, the company sure looks to gain back at least 15% of the market shares. So far AMD has landed orders from HP, Toshiba, Acer and Asustek. Basically Tigris is a follow-up to the Puma platform, built on the 45nm dual-core Caspian CPU, their RS880M chipsets with either a 55nm or 40nm M9X GPU, and targets 14-inch or larger notebooks. Ultimately AMD wants to segregate its product portfolio in a way that creates three performance levels with each level having a different identity, visibility and of course – name and logo. These three levels will be called starting with the highest-end product line - AMD Vision Ultimate, AMD Vision Premium and AMD Vision – as reported by Digitimes. This is expected to happen once Tigris is launched in September.

This is much like I earlier reported about Intel thinking on the same line – planning to phase out Centrino and instead keep Celeron and Core brand.