Xiaomi's new Apple AirTag competitor receives early international release
Earlier this week, Xiaomi added its inaugural Bluetooth tracker to its global website. Not only did the listing signify an international release, but it also confirmed key hardware specifications that were missing from a recent Xiaomi France teaser page.
Xiaomi's next global launch event is right around the corner. Thus, it had been assumed that the Xiaomi Tag would not go on sale until February 28 at the earliest. However, that has not proven the case. Instead, Xiaomi is already selling the Xiaomi Tag across Malaysia and Thailand.
On the one hand, single units retail for MYR 79 (~$20) and THB 599 (~$20), although launch discounts have dropped the Xiaomi Tag's current price to MYR 59 (~$15) and THB 429 (~$14). On the other hand, Xiaomi has matched the Apple AirTag (curr. $99 on Amazon) by also offering 4-pack bundles.
These retail for MYR 299 (~$77) THB 1,990 (~$64) in Malaysia and Thailand, but can be purchased for MYR 199 (~$51) and THB 1,490 (~$48). Consequently, the Xiaomi Tag is over 50% cheaper as a 4-pack than Apple's second-generation AirTag. Please see our prior article for more details about Xiaomi's first Bluetooth tracker.
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