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Xiaomi announces exorbitant Mi 10 and Mi 10 Pro pricing; massive camera upgrades already in the works

The Mi 10 series will start at €799. (Image source: Xiaomi)
The Mi 10 series will start at €799. (Image source: Xiaomi)
Stealing the limelight from the P40 series somewhat, Xiaomi has now confirmed European pricing for the Mi 10 and Mi 10 Pro. While the Mi series can no longer reasonably be called affordable flagships, Xiaomi has already pledged to bring several substantial camera upgrades to both devices.
Alex Alderson,
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Xiaomi has packed the Mi 10 series with some seriously impressive hardware, but so it should considering that the series will start at €799. Yes, the Mi series has graduated to flagship pricing, with Xiaomi granting 8 GB of RAM and 128 GB of storage for the €799 entry-level model.

If you want more storage, then you can choose between the €899 version of the Mi 10 or the €999 Mi 10 Pro. Both feature 8 GB of RAM and 256 GB of storage, though.

These prices make the Mi 10 series considerably more expensive in Europe than in China. The Mi 10 series starts at CNY 3,999 in Xiaomi's home country, a saving of around €285. By contrast, the Mi 10 Pro is about €295 more expensive in Europe than it is China. Xiaomi is not bringing the 12 GB of RAM SKUs to Europe that it released in China, either. Presumably, Xiaomi took this decision to avoid joining the €1,000 smartphone club, as the 12 GB version of the Mi 10 Pro is an additional CNY 500.

Incidentally, Xiaomi has also announced that it plans to introduce several camera improvements for the Mi 10 series. Already distributed to beta testers in China, the update promises to improve image stabilisation, zoom support for normal video recordings and more options when recording videos in Pro mode.

Additionally, Xiaomi boasts that it will add support for a more efficient video compression codec. Apparently lossless, the codec should make video files up to 50% smaller. Announced on Weibo, we have included the image below that lists all the upcoming changes. It is unknown when these changes will make it to European handsets, though. Xiaomi will start taking pre-orders for the Mi 10 series as early as March 28, with orders shipping on April 15.

(Image source: Xiaomi)

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Alex Alderson
Alex Alderson - Senior Tech Writer - 4304 articles published on Notebookcheck since 2018
Prior to writing and translating for Notebookcheck, I worked for various companies including Apple and Neowin. I have a BA in International History and Politics from the University of Leeds, which I have since converted to a Law Degree. Happy to chat on Twitter or Notebookchat.
contact me via: @aldersonaj
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 03 > Xiaomi announces exorbitant Mi 10 and Mi 10 Pro pricing; massive camera upgrades already in the works
Alex Alderson, 2020-03-27 (Update: 2020-03-27)