Xiaomi 13 Ultra to launch in Europe at unexpectedly high starting price
The Xiaomi 13 Ultra has been around for over a month, with Xiaomi debuting its latest flagship on April 18 in China. Subsequently, the company teased that it would release the device globally but only went as far as to write that it would be available in 'various international markets in the next few months'. Xiaomi has not mentioned a global release of the Xiaomi 13 Ultra since, resulting in us relying on the Chinese edition for our recent review.
While the date of a global release remains a mystery for now, @billbil_kun has now leaked what they claim is Eurozone pricing for Xiaomi's premier smartphone. Allegedly, Xiaomi will offer the Xiaomi 13 Ultra for €1,499, with @billbil_kun noting that they obtained a French MSRP. The leaker asserts that a price of €1,499 will apply across the Eurozone though, as will its sole 12 GB of RAM and 512 GB of storage variant and choice between black or green colour options.
For context, Xiaomi employed an identical approach with Xiaomi 13 and Xiaomi 13 Pro releases, despite the differing VAT rates in the Eurozone. In other words, the Xiaomi 13 Ultra will cost €200 more than the Xiaomi 13 Pro, which Xiaomi limits to 12 GB of RAM and 256 GB of storage in the Eurozone. For reference, a €300 gap exists between the Xiaomi 13 and Xiaomi 13 Pro. Additionally, the nearest Xiaomi 13 Ultra memory configuration sells for CNY 6,499 (€856) in China, which also has 16 GB of RAM. No 12 GB of RAM and 512 GB of storage configuration is available in China.
On the one hand, this reputed Eurozone pricing is also €300 more than the Mi 11 Ultra; Xiaomi did not sell last year's Xiaomi 12 Ultra in Europe. On the other hand, would make the Xiaomi 13 Ultra €100 and €400 cheaper than comparable Galaxy S23 Ultra and iPhone 14 Pro Max configurations, respectively. As such, while the Xiaomi 13 Ultra will seem expensive compared to other current and recent Xiaomi smartphones, it could still undercut its competitor's flagship offerings.