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Vine regenerates as Byte, a new 6-second video app

Ultra-short videos have returned to the mobile device world. (Source: Byte)
Ultra-short videos have returned to the mobile device world. (Source: Byte)
Byte has emerged from beta onto the Play Store and the App Store. It, much like its predecessor Vine, allows the user to make videos of 6 seconds in length. Both apps also have a creator in common, who hopes to bring a form of revenue-sharing to this platform soon.

Nostalgia is its starting point. Many online users and may recall Vine well: it was an app that facilitated the creation and sharing of looped videos of only 6 seconds in length. This seems like a severe limitation, but opened a world of creative possibilities for some.

Vine seemed set for the stars on its acquisition by Twitter. However, the larger platform proceeded to turn around and shutter it in order to cut costs in 2016. Now, however, a 2nd incarnation for this app has appeared on Android and iOS.

Byte has been put together by Dom Hofmann, who also co-developed Vine. This new app has been in beta since April 2019, but is ready for general use now. Its maker clearly aims to re-ignite the spirit of expression and innovation that had sprung up around its predecessor.

In addition, he has stated in an interview with TechCrunch that he intends to set a direct monetization model up for this app. It is intended to remunerate videographers who contribute to its platform, rather than have them resort to indirect methods as they must when using other similar services such as TikTok or Instagram.


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Deirdre O Donnell, 2020-01-26 (Update: 2020-01-26)