The personal device repair and replacement service group Asurion's 2019 research yielded conclusions that the average US adult survey respondent checked their phones 96 times per day, for a frequency of once about every 10 minutes. Well, a follow-up study has now been done, and the results are striking.
Asurion claims to have found that individual smartphone-checking behaviors in 2022 have increased to a whopping 352 times per day on average, or once every 2 minutes 43 seconds. These results were derived from a survey of 1,965 individuals, representative of the US adult population, from March 2 to 9 in 2022 by the market research group Dynata.
Of these respondents, 75% reported that they now regard their smartphone as "a necessity", with 60% noting that they would feel unable to go without the use of theirs for more than a single day. Oddly, when broken down by generation, those of the 'baby boomer' (75%) and Gen-X eras (76%) were more likely to regard the devices as essential compared to those classed as millennials (68%) or Gen-Z (71%).
Regardless of this variable, staying in contact with friends and family, whether through messaging, calls or social media, has risen to a top rationale for smartphone use, with 86% of people citing this kind of use-case in picking their device up so often. It was followed by an urge to use cameras at 61%; then by mobile banking (46%); gaming (40%) and buying things (31%).
Then again, the rise in smartphone use is often unavoidable for some. They have often been essential for contactless transactions or interactions during the pandemic, obviously; in addition, 67% of parents in this new survey reported that they would feel they had a day or less to replace their mobile device were it to become damaged beyond use.
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