Roku unveils mini LED Smart TVs with AI Smart Picture and flat wall mount
Roku is best known for its streaming sticks, but now also offers its own Smart TVs, which combine the streaming features and popular user interface of the company's streaming sticks with the hardware of a Smart TV. With the Pro series, Roku now promises significantly better picture quality thanks to mini LED backlighting.
Roku has not yet confirmed specific details on peak brightness or the number of dimming zones, but Roku's Smart TVs are more likely to compete with cheaper mini-LED Smart TVs such as the Hisense 43AH6, as the largest model with a screen diagonal of 75 inches is not expected to cost more than $1500. Details on the pricing of the 55-inch and 65-inch models are still pending, as is information on international availability; Roku has only just confirmed that deliveries in the USA will begin this spring.
To win over customers, Roku is offering a number of new features, including a "premium remote control" and a wall mount that allows the TV to sit flat against a wall, similar to the LG OLED G3. Also new is Roku Smart Picture, a function that utilizes AI to analyze the content displayed and adjust the image settings accordingly. Roku claims that this feature will prove useful as more than 90% of customers never manually adjust the image settings of their Smart TV.
