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OnePlus promises an online pop-up for the 8 series

OnePlus' next pop-up will be online. (Source: OnePlus)
OnePlus' next pop-up will be online. (Source: OnePlus)
The smartphone OEM OnePlus has taken to arranging pop-up events so that its fans can see and handle its new flagships as soon as possible after launch. However, this would obviously be in extremely bad taste in the case of its early-2020 releases. Therefore, the company will convert these events into a virtual experience.
Deirdre O Donnell,
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OnePlus is an electronics OEM that has gotten into the habit of hosting pop-ups in various cities worldwide. These events often involve relatively limited numbers of people (maybe in the hundreds) milling around and passing in and out of the same, often enclosed, space for hours. They are, therefore, woefully inappropriate for this half of 2020 and the measures necessary to flatten the curve of the Covid-19 pandemic.

Accordingly, the OEM has announced that it will prioritize the health and safety of its staff and fans over its predeliction for pop-ups in conjunction with its upcoming flagship phone series. Instead, it has organized what it calls an online version of the same.

Access to this virtual event will be granted to the general internet public immediately after these devices' launch (which is also to be streamed) on April 14, 2020. It seems a solid idea: everyone who watches this live broadcast will be able to "attend" without actually going anywhere. On the other hand, the OEM has also stated that it is directed at residents of the EU only.

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 3858 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
contact me via: LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 04 > OnePlus promises an online pop-up for the 8 series
Deirdre O Donnell, 2020-04- 6 (Update: 2020-04- 6)