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OnePlus 7 Pro won't have official IP67 certification despite ad showing it dunked in water

A OnePlus 7 gets controversially dunked in water in a new teaser video. (Source: OnePlus)
A OnePlus 7 gets controversially dunked in water in a new teaser video. (Source: OnePlus)
OnePlus seems to have kicked an own goal in its latest marketing teaser for the OnePlus 7 Pro. The Chinese company has posted a short video clip on its Twitter feed showing its latest smartphone being dropped into a bucket, implying water resistance and an IP67 or IP68 rating. The problem is, it hasn’t received any such certification, nor does OnePlus plan to seek certification.

OnePlus has stirred up a mini controversy of its own making with its latest teaser for its forthcoming OnePlus 7 series smartphones. The Chinese smartphone maker shows its latest flagship device being dropped into a bucket of water with the tag line “Waterproof ratings for phones cost you money. We just bought a bucket.” While an attempt at humor, it has fallen flat with some fans who didn’t see the funny side of a smartphone being marketed as having water resistance but doesn’t come with official IP67 or IP68 certification for such resistance.

The video clip ends with less than assuring disclaimer that the OnePlus 7 models will only be “Water resistant under optimal test conditions. OnePlus makes no guarantees regarding water/liquid resistance.” Further, the OnePlus has continually increased the price of each of its flagship devices with the OnePlus 7 Pro expected to cost well in excess of US$700. This has prompted fans to complain that at these types of prices, customers should reasonably expect an official IP67 or IP68 rating.

For his part, OnePlus CEO Carl Pei made a blog post in response to customer concerns stating:

This is not a bucket challenge, and we certainly don’t want all of you to try to drop your OnePlus 7 Pro in a bucket. And just like other smartphone brands that do IP classify their devices, our warranty does not cover water damage.

Pei does have a point. Most smartphone makers, even when they have received official IP certification for water and dust ingress, still don’t explicitly cover devices against water or damage from dust or dirt. Nonetheless, the lack of official certification does seem a little weak and not something that a company trying to compete with high-end flagships from Apple and Samsung would really want to be calling to our attention.

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The OnePlus 7 Pro in Nebula Blue is water resistant but lacks official certification. (Source: Ishan Agarwal)
The OnePlus 7 Pro in Nebula Blue is water resistant but lacks official certification. (Source: Ishan Agarwal)
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 05 > OnePlus 7 Pro won't have official IP67 certification despite ad showing it dunked in water
Sanjiv Sathiah, 2019-05- 4 (Update: 2019-05- 4)
Sanjiv Sathiah
Sanjiv Sathiah - News Editor
I have been tech-obsessed from the time my father introduced me to my first computer, an Apple ][. Since then, I have grown to enjoy exploring and experimenting with any computing platform that I can get my hands on – I am the definitive early adopter! I have always been interested in how we can use technology to shape and improve our lives, most recently using it to record, mix and master my debut record, Acuity – Nature | Nurture out now on Spotify.