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Microsoft takes a swipe at the iPad in its new Surface Go advert

Microsoft pulls no punches in its put-down of the iPad in its latest Surface Go ad (Source: YouTube)
Microsoft pulls no punches in its put-down of the iPad in its latest Surface Go ad (Source: YouTube)
Microsoft has launched a new Surface Go advert aimed at families buying the device for their children for the holiday season. Naturally, the company had a dig at Apple and the iPad too.

Apple and Microsoft have spent thousands of dollars putting each other's products down in commercials for more than a decade now. Infamously, Apple ran its 'Get a Mac' commercials between 2006 and 2009 with its 'Hello I'm a Mac and I'm a PC' introductions that featured actors like John Hodgman, Justin Long, David Mitchell, Robert Webb and the comedic duo the Rahmens in Japan.

More recently, Microsoft released a parody of an iPad Pro commercial for its Surface Pro 4, while the internet ridiculed Apple for its 'What's a Computer' iPad Pro advert. One such 'What's a Computer' meme has over 2.5 million views on YouTube at the time of writing.

Microsoft has now released a new 30 second commercial for its Surface Go during which a 10-year old girl sings to her grandma about how much she wants the device for Christmas to the tune of 'Grandma Got Run over by a Reindeer' by Elmo & Patsy. The first few lines of Microsoft's jingle are as follows:

Grandma don't run out and buy an iPad, [it was] fine when I was 6 but now I'm 10. My dreams are big, so I need a real computer...

Cold. Setting aside the idea that most grandparents can afford and should buy a US$400 tablet for a 10-year old, the commercial is a shameless swipe at Apple and its success with the iPad. Watch the full video below and let us know what you think in the comments. 

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 12 > Microsoft takes a swipe at the iPad in its new Surface Go advert
Alex Alderson, 2018-12- 4 (Update: 2018-12- 4)
Alex Alderson
Alex Alderson - News Editor
I got my first smartphone aged 11, my first PC aged 12 and I have been tinkering with electronics ever since. I like to keep abreast of the latest news and technology, which inevitably leads me to switch my laptop and phone every few months. When I'm not writing for Notebookcheck, you will find me seeking out new coffee shops, bars and trying to find some hidden gems in record stores.