Huawei spotted shamelessly advertising in front of an Apple store

The Huawei P20 is just around the corner with an official reveal date of March 27 and an expected launch date soon after. Though it's not uncommon for manufacturers to initiate a marketing blitz to drive public awareness of a major launch event, the Chinese maker decided to take things a step further to get its message across.

Late last week, Huawei was found parading the streets of London with large trucks to promote the impending P20 smartphone launch. Two of these trucks can be seen below with tall posters telling bystanders to "be patient" and "wait" for a "renaissance in photography". Huawei even made sure to leave its mark on Apple and Samsung Experience stores by applying graffiti art on the streets nearby with the hashtag #HuaweiP20.

It's unsurprising to find Huawei boasting about the camera capabilities of its upcoming smartphone as it is rumored to have a mighty 40 MP rear sensor with similar AI capabilities as the current Mate 10 Pro and Honor View10. We'll find out in just a couple of days whether or not the P20 can live up to the aggressive marketing campaign and hype.

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