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Huawei spotted shamelessly advertising in front of an Apple store

Huawei spotted shamelessly advertising in front of an Apple store (Image source: GizChina)
Huawei spotted shamelessly advertising in front of an Apple store (Image source: GizChina)
Huawei deployed tall trucks conveniently parked in front of Apple and Samsung stores to inform users about the P20 reveal on 3/27. While the campaign is a borderline marketing stunt designed to draw attention and awareness, the spectacle is amusing nonetheless. The P20 will supposedly have some of the best cameras in the market.

The Huawei P20 is just around the corner with an official reveal date of March 27 and an expected launch date soon after. Though it's not uncommon for manufacturers to initiate a marketing blitz to drive public awareness of a major launch event, the Chinese maker decided to take things a step further to get its message across.

Late last week, Huawei was found parading the streets of London with large trucks to promote the impending P20 smartphone launch. Two of these trucks can be seen below with tall posters telling bystanders to "be patient" and "wait" for a "renaissance in photography". Huawei even made sure to leave its mark on Apple and Samsung Experience stores by applying graffiti art on the streets nearby with the hashtag #HuaweiP20.

It's unsurprising to find Huawei boasting about the camera capabilities of its upcoming smartphone as it is rumored to have a mighty 40 MP rear sensor with similar AI capabilities as the current Mate 10 Pro and Honor View10. We'll find out in just a couple of days whether or not the P20 can live up to the aggressive marketing campaign and hype.

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Huawei trucks stopping in front of an Apple Store (Image source: The Inquirer)
Huawei trucks stopping in front of an Apple Store (Image source: The Inquirer)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 03 > Huawei spotted shamelessly advertising in front of an Apple store
Allen Ngo, 2018-03-25 (Update: 2018-03-25)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.