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Interview with HMD Global reveals new information on the company's goals and state of affairs

The company confirmed what we've always suspected, that it makes the most money from mid-range phones. (Source: Yle)
The company confirmed what we've always suspected, that it makes the most money from mid-range phones. (Source: Yle)
HMD Global spoke with Roland Quandt of Winfuture.de yesterday, and the latter has now revealed a few takeaways from the interview, including the company’s commitment to the mid-range and plans for the Nokia 9.

HMD Global has seen incredible success over the past year. While some may claim that success is due to the nostalgia of the Nokia brand, the company has managed to prove that it makes incredible smartphones without compromising on customer experience. Roland Quandt of Winfuture spoke to the company in an interview today,  and has now revealed a few tidbits of information from the session.

Most important, perhaps, may be the fact that the Nokia 9 will not be released this year. This is the first time the company has acknowledged its plans on the Nokia 9’s release schedule, and all we’ve had to make do with previously was hear-say. Of course, following the release of the Nokia 8.1 a few days ago, it was always impossible for the Nokia 9 to also be launched at another event this month. It’s more likely that we’ll see it at MWC next year, although we’re not sure how well it will be received.

Another major takeaway was the company confirming that the mid-range is its bread and butter, as it makes the most money from that segment. Till date, the only true Nokia flagship phones to have been released since the brand's reintroduction last year are the Nokia 8 and Nokia 8 Sirocco, the former of which had poor cameras and couldn’t compete with devices in its weight class, while the later was launched with a last-gen SoC at the time. The company’s mid-range offerings have been significantly more successful, though, and can be held responsible for HMD Global’s push into the top ten smartphone brand rankings this year. 

The company also confirmed that it has only 650 workers worldwide, and plans on becoming synonymous with innovation next year.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 12 > Interview with HMD Global reveals new information on the company's goals and state of affairs
Ricci Rox, 2018-12- 8 (Update: 2018-12- 8)
Ricci Rox
Ricci Rox - News Editor - @riccirox
I'm a freelance copywriter who lives and dies for tech. Android, ​especially. The smartphone market is one going through an impressive growth spurt, so I crawl the Internet with keen interest in a technological ecosystem that doesn't seem to be slowing down anytime soon.