HMD Global has sold 70 million phones in two years
HMD Global’s interview with Winfuture.de a few days ago revealed quite a bit about the company’s state of affairs. The company has seen great success since it was born two years ago, and claims to have sold 70 million devices in that period, which is an impressive figure.
It’s important to point out that HMD Global hasn’t sold 70 million smartphones, as that figure also accounts for the feature phones the company has sold. HMD Global has a huge share in the feature phone market. That said, going by Counterpoint Research’s data, we expect the company to have sold close to 25 million smartphones in that period.
The company also pointed out the fact that most of its customer base is in the age range of 35-40, which would be the same demographic that used the older Nokia phones ten years ago, in their youth. Thankfully, the company has identified that as a problem and intends to market and cater for potential buyers under the age of 20, an important move if the company’s long-term commercial growth is to be ensured.