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HTC's trip down the spiral continues as company records 55% drop in revenue

HTC headquarters, Hsintien, Taiwan. (Source: News4Europe)
HTC headquarters, Hsintien, Taiwan. (Source: News4Europe)
HTC's latest revenue figures show the company falling deeper into a pit of bad sales numbers. Revenue for April spelled a 55% year-on-year decline, which is impressive considering how bad 2017 already was for the company—sales-wise.
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Another month, another tale of HTCs woes. The company has recorded a series of consecutive drops in revenue over the past six months or so, and April wasn't any different. 

HTC released its revenue figures for the first quarter of the year, with the data showing the company's ever-dwindling fortunes in the smartphone market. Going by the released figures, the company saw a massive 55.4% year-on-year drop in revenue in April. Q1 as a whole was equally thankless, as total revenue for the quarter came in at US$365.3 million, 43.4% down from the same period in 2017. 

HTC has failed to release a device with an actual positive impact on the market for a while now. Flagships like the U11 and U11+ were plagued by a lukewarm public reception and immediate unavailability respectively. Mid-rangers like the U11 EYEs, U11 Life, and budget devices like the new Desire 12 phones have been considered overpriced—a death sentence in a highly-competitive market dominated by the likes of Xiaomi and Huawei.

The company will attempt to fight back against the flow with the release of the upcoming U12+, with the U12+ expected to be the only flagship to bear the HTC crest this year.

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Ricci Rox
Ricci Rox - Senior Tech Writer - 1853 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
contact me via: @riccirox, LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 05 > HTC's trip down the spiral continues as company records 55% drop in revenue
Ricci Rox, 2018-05-11 (Update: 2018-05-11)