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HTC closes down operations in India

Poor sales of devices like the Desire 12 have contributed to HTC's failure in multiple markets. (Source: HTC)
Poor sales of devices like the Desire 12 have contributed to HTC's failure in multiple markets. (Source: HTC)
HTC's smartphone sales have floundered globally over the past two years, and the company has finally closed shop in India. This is only relevant for smartphone sales, though, as the company's VR division still holds strong.
Ricci Rox,
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It’s starting to feel like each dawn heralds another wave of dark tidings for our friendly neighborhood Taiwanese OEM. Last month, we received word that the company was set to lay off close to a quarter of its workforce in Taiwan. This time out, however, it would appear that the company has shut down operations entirely in India. 

According to the source report, a number of company executives have made their exits, with the Taiwanese company set to close off all supply chains following a shut down of local manufacturing units for close to a year now.

This doesn’t come as much of a surprise, in any case. HTC has been flailing in the market for a while now, and it was always going to try to pull out of certain markets. The Indian market, in hindsight, is an obvious choice. The world’s third-largest market has a heavy bias towards high-value devices, which is why an OEM like Xiaomi has all but taken over there. HTC, on the other hand, is the exact antithesis of that—devices like the Desire 12 duo and the U11 EYEs are far from being bargain devices in their respective price segments, for example.

Do note that while HTC will stop its smartphone business in India, its other divisions—like Vive—remain unaffected and will continue to be sold in the region.

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Ricci Rox
Ricci Rox - Senior Tech Writer - 1836 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
contact me via: @riccirox, LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 07 > HTC closes down operations in India
Ricci Rox, 2018-08- 3 (Update: 2018-08- 3)