HTC's next flagship could be an "extended" U12+ and already looks like a failure

Instead of trying to reboot its smartphone sales by focusing on the crowded mid-range and high-end sectors, HTC could try to change its name before doing anything else. Since that will not happen anytime soon, at least trying a better naming strategy might come in handy. If this year's multiple U12 devices and their names were not confusing enough, then you'd better get ready for 2019: it seems that next year's flagship could be the HTC U12++, U12+ Ultra, or something along these lines.

If the paragraph above seems like the rant of an HTC hater, please be assured that it is not such a thing. In fact, HTC was always one of the tech brands I enjoyed following. During a recent event, HTC Taiwan's president, Darren Chen, said that "the company will continue to extend its high-end U12+ lineup in 2019 so as to prolong the series' product lifecycle," reveals DigiTimes.

The Qualcomm Snapdragon 845-driven HTC U12+ arrived about six months ago and, according to Chen, it remains one of the best devices with a dual-camera setup for the fans of mobile photography. Sadly, there are quite a few better handsets in the wild if we take the price into account as well. On the other hand, the HTC U12+ shares the third place on DxOMark with the Samsung Galaxy Note 9 and the Xiaomi Mi MIX 3, trailing behind the Huawei P20 Pro and the Apple iPhone XS Max.

Considering the above, coming up with an improved HTC U12+ in 2019 as a new flagship might not be such a bad idea. Obviously, a more budget-friendly price would also help HTC a lot in its tough battle for survival. Do you think that HTC will make it until the end of 2020? What would make you buy the HTC U12++/U12+ Ultra/U12+ 2019 Edition? What name would you pick for the next-gen flagship? Don't be shy and drop your thoughts in the comments section below.