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HTC's next flagship could be an "extended" U12+ and already looks like a failure

HTC U12+ could get a new variant in 2019
HTC U12+ could get a new variant in 2019
HTC might only be a shadow of its former self nowadays, but it looks like 2019 will not bring any noticeable changes. Even worse, the company's president, Darren Chen, has recently revealed that the next HTC flagship will be "an extension of the latest U12 Plus" instead of an entirely new device.

Instead of trying to reboot its smartphone sales by focusing on the crowded mid-range and high-end sectors, HTC could try to change its name before doing anything else. Since that will not happen anytime soon, at least trying a better naming strategy might come in handy. If this year's multiple U12 devices and their names were not confusing enough, then you'd better get ready for 2019: it seems that next year's flagship could be the HTC U12++, U12+ Ultra, or something along these lines.

If the paragraph above seems like the rant of an HTC hater, please be assured that it is not such a thing. In fact, HTC was always one of the tech brands I enjoyed following. During a recent event, HTC Taiwan's president, Darren Chen, said that "the company will continue to extend its high-end U12+ lineup in 2019 so as to prolong the series' product lifecycle," reveals DigiTimes.

The Qualcomm Snapdragon 845-driven HTC U12+ arrived about six months ago and, according to Chen, it remains one of the best devices with a dual-camera setup for the fans of mobile photography. Sadly, there are quite a few better handsets in the wild if we take the price into account as well. On the other hand, the HTC U12+ shares the third place on DxOMark with the Samsung Galaxy Note 9 and the Xiaomi Mi MIX 3, trailing behind the Huawei P20 Pro and the Apple iPhone XS Max.

Considering the above, coming up with an improved HTC U12+ in 2019 as a new flagship might not be such a bad idea. Obviously, a more budget-friendly price would also help HTC a lot in its tough battle for survival. Do you think that HTC will make it until the end of 2020? What would make you buy the HTC U12++/U12+ Ultra/U12+ 2019 Edition? What name would you pick for the next-gen flagship? Don't be shy and drop your thoughts in the comments section below.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 12 > HTC's next flagship could be an "extended" U12+ and already looks like a failure
Codrut Nistor, 2018-12-19 (Update: 2018-12-19)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.