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HTC's struggles continue as company sees yet another drop in revenue

HTC headquarters, Hsintien, Taiwan. (Source: News4Europe)
HTC headquarters, Hsintien, Taiwan. (Source: News4Europe)
HTC released its sales numbers for the month of January, with revenue showing a steep decline across the board.
Ricci Rox,
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HTC has had a lot of issues on its business side of the fence over the past few years. These problems look to have exacerbated of recent, as the company has repeatedly failed to pull in the sales figures a brand of its stature should. The Taiwanese company released a report on its sales numbers for January 2018, and, keeping with the recent theme, things still don't look good.

According to the report, the company recorded a total of US$116.1 million in revenue last month. That figure shows a decline all-around, as it's 27.18% lower than the December 2017 figure, and 27.03% lower than the total from January 2017. The revenue for January was, in fact, a six-month low for the company.

HTC has struggled to put out devices that compete with the offerings from industry giants like Samsung or Huawei. The company produces fine pieces of hardware, but the overall commercial viability of these products is usually marred by things like poor marketing, inadequate availability, or lackluster pricing. HTC finalized the billion-dollar deal with Google, and started off the year on a decent note with the U11 EYEs, however, so there may be a turn in the fortunes of the company come Q2.

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Ricci Rox
Ricci Rox - Senior Tech Writer - 2056 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
contact me via: @riccirox, LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 02 > HTC's struggles continue as company sees yet another drop in revenue
Ricci Rox, 2018-02-12 (Update: 2018-02-13)