HTC revenue still in the decline as of H1 2017
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For the month of July, HTC has reported a revenue stream of 6.19 billion Taiwanese Dollars (TWD) or the equivalent of about 174 million Euros. This is a notable month-to-month decline of 10.2 percent from 6.7 billion TWD in June and a year-to-year decline of 2.06 percent from 6.32 billion TWD in July 2016.
When looking at the entire first half of the 2017 calendar year, HTC has brought in 36.86 billion TWD or the equivalent of about 1.03 billion Euros down from 40 billion TWD during the first half of 2016.
The Taiwanese manufacturer will be investing more into its advertising arm to stir up sales for the rest of the year. Recent releases such as the HTC U11, U Ultra, U Play, and Desire 10 Pro have all received great reviews and will also be debuting in new markets such as the Philippines. Additionally, the relative success of the Vive VR headset has encouraged the manufacturer to prototype a standalone Vive VR headset that will be shown off at the ChinaJoy 2017 expo later this month.
2017 marks HTC's 20th anniversary, but the smartphone market is looking especially grim for the company. HTC was once one of the most popular Android brands during the early Evo 4G days but has since plummeted to obscurity in the face of Samsung, Apple, Huawei, Xiaomi, and Oppo.