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Google purportedly close to acquiring HTC's smartphone division

Google purportedly close to acquiring HTC's smartphone division (Source: HTC)
Google purportedly close to acquiring HTC's smartphone division (Source: HTC)
HTC has been bleeding money from its sinking smartphone business for years even after launching lauded flagships from the One M8 up to the new U11.

It's no secret that HTC has been struggling in the saturated smartphone market. The Taiwanese company was once a major player in the handheld world during its prime Evo 4G LTE days but has since been spiraling towards obsolescence in the face of Samsung, Apple, and rising Chinese stars.

Perhaps the sole bright spot for HTC has been its partnership with Google involving the production of the Pixel and Pixel XL smartphones. Pair this with HTC's abysmal smartphone sales and talks of an acquisition with Google may not be out of the question. According to DigiTimes, Google is reportedly considering a deeper relationship with HTC from penning stronger contracts to flat-out buying HTC's entire smartphone arm. The source claims that revenue totaled $99.69 million USD for the month of August to represent a sharp decline of 54.4 percent from a year earlier even after the very recent release of the excellent HTC 11.

While nothing has been confirmed, the timing of these rumors comes just a week after Bloomberg revealed that HTC would be exploring "strategic options" with Google. Should Google absorb HTC's smartphone business, the Taiwanese manufacturer can refocus its efforts on the Vive VR without being dragged down by its smartphone division.

From Google's point of view, the search giant is likely wary of the acquisition after its $12.5 billion USD investment in Motorola Mobility turned sour three years later. The Motorola Xoom and Xoom 2 were such failures that Google eventually sold off Motorola to Lenovo for only $2.91 billion in 2014.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 09 > Google purportedly close to acquiring HTC's smartphone division
Allen Ngo, 2017-09- 7 (Update: 2017-09- 7)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.