HTC pledges to streamline operations after 8th consecutive quarter of losses

It seems that the HTC One (M7) was the Taiwanese manufacturer's zenith, and the ODM has been having a rough time ever since. According to their earning report for Q1 2017, the company has reported its 8th straight quarterly loss in a row. Although the losses of US$66.2 million are an improvement from the US$102.4 million losses it posted in Q4 2016, this quarter saw the lowest revenue in over a year. On announcing the news, HTC pledged to reduce its losses by streamlining their operations and reducing overhead. This is not the first time that HTC announced a plan to cut the fat: in 2016, HTC lowered its operating costs by roughly US$30 million down to US$403 million.

The Taiwanese ODM also announced plans to withdraw from the low-margin market of entry-level smartphones and instead focus on the higher-margin flagship device market. Unfortunately, the HTC U Ultra, the company's most recent effort, was met with lukewarm reception and has already seen significant price cuts (US$749 down to US$599).

One potential bright spot in HTC's near future is the HTC U 11, which goes on sale on May 19th, according to GSMArena. Not many details are known about the phone at the moment, other than it packs typical flagship specs like a Snapdragon 835, and will feature "Edge Sense" tactile controls around the phone's edges and something called "360 real-life recording".