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HTC pledges to streamline operations after 8th consecutive quarter of losses

HTC's U Ultra is the latest in a long line of HTC devices to meet a tepid reception. (Source: HTC)
HTC's U Ultra is the latest in a long line of HTC devices to meet a tepid reception. (Source: HTC)
Taiwanese ODM HTC has reported its 8th consecutive quarter of losses this Q1 2017. The latest financial report from the company revealed its lowest revenue in a year. The upcoming flagship HTC U 11 is a possible bright-spot for the company this year.
Douglas Black,

It seems that the HTC One (M7) was the Taiwanese manufacturer's zenith, and the ODM has been having a rough time ever since. According to their earning report for Q1 2017, the company has reported its 8th straight quarterly loss in a row. Although the losses of US$66.2 million are an improvement from the US$102.4 million losses it posted in Q4 2016, this quarter saw the lowest revenue in over a year. On announcing the news, HTC pledged to reduce its losses by streamlining their operations and reducing overhead. This is not the first time that HTC announced a plan to cut the fat: in 2016, HTC lowered its operating costs by roughly US$30 million down to US$403 million.

The Taiwanese ODM also announced plans to withdraw from the low-margin market of entry-level smartphones and instead focus on the higher-margin flagship device market. Unfortunately, the HTC U Ultra, the company's most recent effort, was met with lukewarm reception and has already seen significant price cuts (US$749 down to US$599).

One potential bright spot in HTC's near future is the HTC U 11, which goes on sale on May 19th, according to GSMArena. Not many details are known about the phone at the moment, other than it packs typical flagship specs like a Snapdragon 835, and will feature "Edge Sense" tactile controls around the phone's edges and something called "360 real-life recording".

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 05 > HTC pledges to streamline operations after 8th consecutive quarter of losses
Douglas Black, 2017-05-15 (Update: 2017-05-15)
Douglas Black
Douglas Black - Editor
Douglas Black is a technology analyst, teacher, writer, and DJ. He is also Managing Editor of UltrabookReview.