HTC continues revenue slump after disappointing U Ultra and U Play sales
HTC’s disappointing performance continues unabated with monthly consolidated revenue for April 2017 dropping 9.29% to $155 million compared to March. Total revenue for these first few months of 2017 totals $635 million, a 6.45% drop compared to the same period last year.
It seems that even with the recent release of the U Play and U Ultra, the company is still not able to return to profitability. In February of this year, HTC indicated that they would shift out of budget smartphones toward the high-end flagships; a risky move considering how saturated the market has become.
HTC hasn’t produced a phone that has managed to pull consumers away from the dominant Chinese phone makers like Huawei and Oppo, nor has it grabbed market share from more international brands like Samsung and Apple. Earlier this year one of HTC’s executives, Jason Mackenzie, left the company after 12 years with the company, hinting at some of the instability within the company.
Other employees within HTC are being poached by larger tech giants like Google. Only a few days prior to Mackenzie’s departure, the senior designer of the Vive VR headset left to work for Google on their Daydream VR platform.