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Asus laptops fall flat in latest quarterly worldwide shipment estimates

Asus laptops fall flat in latest quarterly worldwide shipment results (Image source: HP)
Asus laptops fall flat in latest quarterly worldwide shipment results (Image source: HP)
Overall laptop shipments are up 6.8 percent quarter-on-quarter for an estimated total of 42.69 million units amongst the top 6 brands. Asus slipped from 4th place to 5th and subsequently lost its spot to Apple.

We reported back in September that Asus was having one of its worst years since 2010 and now the latest tracking data from TrendForce seemingly confirm the results. According to the firm's market analysts, Asus was the only manufacturer in the top 6 to ship fewer notebooks during this past quarter (Q3 2017) compared to the previous quarter. Unsurprisingly, Asus' market share has fallen from 10 percent in Q2 2017 to 8.9 percent in the span of just one quarter.

Out of the top 6 on the list, both HP and Apple have ramped up their notebook production the most at 17.6 percent and 11.3 percent QoQ, respectively. The uplift may be due to growing demand for the well-received HP Spectre series and the fact that the MacBook Touch Bar 2017 refresh launched in early June of this year. TrendForce expects HP to reach over 40 million notebooks shipped by the end of this year to be the undisputed winner.

Lenovo and Dell are still second and third place, respectively, with 8.58 million units shipped for the Chinese manufacturer and 6.65 million units shipped for the Texan manufacturer. Dell has actually fallen in market share despite its small QoQ increase in shipment numbers due to the comparatively larger QoQ growth of HP and Apple.

CES 2018 is expected to bring ARM-based Windows 10 notebooks as well as more AMD Ryzen Mobile systems beyond the already available HP Envy x360 13 and Envy 15 with Ryzen 5. It remains to be seen whether or not these new processors will be enough to shake up the the list of top notebook manufacturers for the upcoming year.

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(Source: TrendForce)
(Source: TrendForce)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 11 > Asus laptops fall flat in latest quarterly worldwide shipment estimates
Allen Ngo, 2017-11-16 (Update: 2017-11-16)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.