HP ditches the 30 year old tribal mask Omen logo for a newer, simpler one

HP just announced a bunch of new Omen desktop PCs and monitors this week as part of their fall lineup of gamer-centric products. To accompany these new systems, the manufacturer will be introducing a new Omen logo to replace the red tribal mask logo of old.

The move makes sense looking forward. HP inherited the tribal mask emblem when they acquired VoodooPC over a decade ago and then rebranded them as Omen. The logo stuck despite the name change as a sort of tribute to where the HP Omen series all began. However, times have changed since VoodooPC was founded in 1991 and the logo refresh was definitely overdue.

As shown above, the new diamond logo retains the tri-color gradient of the older logo while dropping the tribal mask altogether. The result is a simpler minimalist look akin to most modern logos and icons that you may see on desktops or smartphones.

HP says the new style "evokes progress" while "modernizing the brand" to better appeal to players.

The company has yet to officially announce any new Omen laptops as of this writing that will carry the refreshed logo, but they can't be too far away if recent rumors are anything to go by.