Notebookcheck
, , , , , ,
search relation.
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
 

HP ditches the 30 year old tribal mask Omen logo for a newer, simpler one

HP drops the creepy tribal mask Omen logo for a new, simpler one (Source: HP)
HP drops the creepy tribal mask Omen logo for a new, simpler one (Source: HP)
Say goodbye to the creepy tribal mask VoodooPC logo as the Omen series will be moving forward with an updated minimalist logo that's easier on the eyes.
Allen Ngo,
, , , , , ,
search relation.
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
 

HP just announced a bunch of new Omen desktop PCs and monitors this week as part of their fall lineup of gamer-centric products. To accompany these new systems, the manufacturer will be introducing a new Omen logo to replace the red tribal mask logo of old.

The move makes sense looking forward. HP inherited the tribal mask emblem when they acquired VoodooPC over a decade ago and then rebranded them as Omen. The logo stuck despite the name change as a sort of tribute to where the HP Omen series all began. However, times have changed since VoodooPC was founded in 1991 and the logo refresh was definitely overdue.

As shown above, the new diamond logo retains the tri-color gradient of the older logo while dropping the tribal mask altogether. The result is a simpler minimalist look akin to most modern logos and icons that you may see on desktops or smartphones.

HP says the new style "evokes progress" while "modernizing the brand" to better appeal to players.

The company has yet to officially announce any new Omen laptops as of this writing that will carry the refreshed logo, but they can't be too far away if recent rumors are anything to go by.

New Omen logo for future Omen products
New Omen logo for future Omen products
The older outgoing HP Omen logo inherited from the VoodooPC days
The older outgoing HP Omen logo inherited from the VoodooPC days

Source(s)

HP

Read all 7 comments / answer
static version load dynamic
Loading Comments
Comment on this article
, , , , , ,
search relation.
, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
 
Allen Ngo
Allen Ngo - Lead Editor U.S. - 4531 articles published on Notebookcheck since 2011
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.
contact me via: @AllenNgoNBC
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 05 > HP ditches the 30 year old tribal mask Omen logo for a newer, simpler one
Allen Ngo, 2020-05- 4 (Update: 2020-05- 2)