Opinion | Google's Pixel 4 trade-in program is laughable
Google recently launched the Pixel 4 and Pixel 4 XL, and both devices have come under fire for some decisions the company made on them. Mixed receptions are becoming a norm with Google's devices, and the company isn't doing much to mitigate that, if the terms of its trade-in program are any indication.
The Pixel 4 duo command heavy price tags, starting at US$799 and going up to US$999. With that in mind, you'd expect Google's trade-in program to be sensible at the very least. Apparently not, as the company is offering less than US$300 for its last-gen flagship, the Pixel 3 XL.
Owners of the 128 GB Pixel 3 XL, Google's top of the line model for the previous generation, get a maximum trade-in value of US$295. Laughable, considering the 128 GB Pixel 3 XL cost US$999.99 at launch.
For some perspective, just two months ago, Pixel 3 XL owners could get a massive US$600 for their devices in Samsung's Galaxy Note 10 trade-in program. That figure is down to US$450 at the moment, which is still a lot better than the insulting US$295 Google offers. In fact, there isn't even an option for Pixel 3a and 3a XL owners to trade in their devices.
At the Note 10's launch, Samsung offered US$600 for the Note 9. Apple still offers US$600 for the iPhone XS Max. Going by those, US$600 appears to be fair value for a last-gen top of the line model. Why, then, is Google offering just US$295 for its device?
I'm not sure why any Pixel 3 owner would be tempted to use the Pixel 4's trade-in program, as they'd be much better served selling off their device on Swappa or eBay. In fact, I'm not sure why anyone would want to upgrade to the Pixel 4—I sure as hell don't—but that's a story for another day.